Planting the Seeds of Success: Marketing the Community Forest
This handbook provides a strategy to obtain support from local government, shareholders, and the public for improving the urban forest.
This handbook provides a strategy to obtain support from local government, shareholders, and the public for improving the urban forest. It discusses the art of persuasion, defining target audiences, developing key messages and slogans, and outlining a campaign.
Authors
J. Geiger, M. Johnson, M. Kleinman, H. Voege
J. Geiger, M. Johnson, M. Kleinman, H. Voege
Date Published
September 2003
September 2003
Publisher
U.S. Forest Service Pacific Southwest Research Station
Davis, CA
Attachments and Links
Click here to download as a PDF.
Resource Format
Booklet
Booklet
Sub-Topics
Marketing
Marketing
State(s)/Region(s)
National
National
Indexed By
MW
MW
