The View From the Road: The Urban Forest and Our Freeways
"This issue of TreeLink examines the peace of mind and other benefits that... roadsides and rest areas--97,500 acres in Washington alone--offer stressed motorists."
"First, well-maintained vegetation can serve as a green "frame" to focus the driver's eye on roadside commerce. Also, drivers are exposed to large amounts of information. Carefully framing businesses and their products with vegetation may help drivers distinguish individual businesses with a stream of complex roadside information. Finally, communities shouldn't ignore the messages or cues from trees. A community forest that greets potential visitors will provide many benefits. Trees and green space may positively influence both consumers' attidtudes about a place's character and the prices that shoppers are willing to pay. Green makes a difference!" [page 1]
2 pages
8.5 x 11 inches
K.L. Wolf
2001
Tree Link
Summer 2001
Click to open, view, print, and/or save this TT resource as a PDF
Article (Newsletter)
Transportation, Benefits (general/multiple)
Washington
stress, stress, business, business, quality, quality, roadside, roadside, appeal, appeal, consumer, consumer
MW: F-ARTI-WA-01-002
MWCU&CF
