Public Knowledge of Urban Forest Benefits and Values in Commercial and Retail Environments - NUCFAC Application

An example application submitted to NUCFAC for the 1995 grant process.

"Urban forests provide multiple environmental and quality of life benefits for city residents. More information is needed about public preferences and perceptions regarding the benefits and costs of trees in particular urban settings. This research will be designed to elicit survey response from business owners and shoppers regarding the benefits and values of urban forests in retail districts. The project will be first carried out in the Pacific Northwest region, and then expanded nationally. Partners in the project will be government urban forestry agencies, as well as Business Improvement Associations that represent multicultural commerce districts undergoing economic revitalization efforts. The objectives of the survey are: 1) to compare and assess ethnic and cultural variations in response to different urban forest landscapes, 2) to evaluate the knowledge of business owners about the costs and benefits of urban forest plantings, 3) to determine the influence of the urban forest on retail district visitors' behavior, and 4) to develop a survey instrument that can be adapted for use by business associations for future urban forest social assessments. Research results will be reported to business and commerce organizations, as well as to urban forestry professionals and managers." [Abstract]

NUCFAC recommended award: WAUF-95-001

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