Marketing & Communications- Part IV: Advertising & Promoting Tree Events (Webcast)

Urban forestry groups face very specific challenges in getting public recognition: the use of jargon-heavy technical language, limited budgets, and the reality that less than 7% of all donated dollars are contributed to environmental causes.

All nonprofits operate in a very competitive marketplace. Urbanforestry groups face competition from other tree, park, andconservation causes, but there is far greater competition from othersources. The most staggering competition you face is from the nearly1,500 advertising messages bombarding the average adult daily. Urbanforestry groups face very specific challenges in getting publicrecognition: the use of jargon-heavy technical language, limitedbudgets, and the reality that less than 7% of all donated dollars arecontributed to environmental causes. Marketing can be a blueprint forrecruiting volunteers interested in the environment. It can increasemedia coverage for your tree-planting events or let people know howurban forestry helps us every day.

This is a webinar resource.  Length: 52 minutes.