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Public Response to the Urban Forest in Inner-City Business Districts

This research evaluated the role of trees in consumer/environment interactions, focusing on the district wide public goods provided by the community forest.

"Revitalization programs are under way in many inner-city business districts. An urban forestry program can be an important element in creating an appealing consumer environment, yet it may not be considered a priority given that there are often many physical improvements needs. This research evaluated the role of trees in consumer/environment interactions, focusing on the district wide public goods provided by the community forest. A national survey evaluated public perceptions, patronage behavior intentions, and product willingness to pay in relationship to varied presence of trees in retail streetscapes. Results suggest that consumer behavior is positively correlated with streetscape greening on all of these cognitive and behavioral dimensions. Research outcomes also establish a basis for partnerships with business communities regarding urban forest planning and management." [Abstract]

NUCFAC recommended award: WAUF-95-001

Authors
K.L. Wolf
Date Published
May 2003
Journal/Conference
Journal of Arboricultue
Publisher
International Society of Arboriculture
Publisher Location
Champaign, IL (US)
Volume/Issue/Number
29/3/
Start Page
117
End Page
126
Pages
10
Sub-Topics
Social and Cultural Impacts
State(s)/Region(s)
California, District of Columbia, Illinois, Texas, Pennsylvania, Oregon
Indexed By
UFS
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