Partnership Spurs Diversity Outreach Projects in Texas

Years ago, John Warner, an urban district forester with the Texas A&M Forest Service and a longtime InterfaceSouth partner, recognized that landownership patterns in the southeastern part of the state around Houston were changing rapidly. Latino, Chinese, and Vietnamese families from Houston were moving to the interface and buying 5–20 acre tracts of forestland within his rapidly growing multi-county district. He realized that the agency was going to have to change its communication approach to reach many of these new forest landowners. “As an agency, we know how to communicate with traditional landowners,” says Warner. “However, outreach to different ethnic groups is something new for us.”

In 2007, an opportunity to reach these new landowners presented itself when Warner met Tamberly Conway, a graduate student in the College of Forestry and Agriculture at Stephen F. Austin State University. Conway was working with Latino Legacy, a program established by the university and funded by the USDA Forest Service’s [USFS] More Kids in the Woods program to connect Latino communities with the public lands and forestlands in the Houston area through bilingual conservation education programming. (Conway has since been hired by the USFS as a conservation education specialist working remotely in Texas for the USFS’s office in Washington, D.C.)