Public Service Announcement "Trees Are My Friends" (NA-98-0188)

Many people were exposed to urban forestry by Trees Are My Friends, a campaign produced by Eagle Eye Institute and funded by the USDA Forest Service.

Millions of people of color were introduced to urban forestry this spring by Trees Are My Friends, a campaign produced by Eagle Eye Institute and funded by the USDA Forest Service. Twenty-two urban forestry organizations participated in the national 2001 campaign. These partners used the Trees Are My Friends campaign theme song, poster,video and other materials to supplement their ordinary local outreach efforts, in order to reinvigorate the national community forestry movement with fresh faces from diverse backgrounds. The centerpiece of the campaign was a series of four public service announcements for television, featuring the song "Trees Are My Friends" written by EEI Director Anthony Sanchez, that depict people of color planting and enjoying trees. The PSAs were broadcast in Atlanta, Boston, Chicago, Los Angeles, New York, Philadelphia and Washington D.C., reaching up to 20 million viewers.  The PSA directed viewers to a hotline and website, which contained information on trees, tree care and special events and volunteer opportunities sponsored by tree-care organizations around the country. The website alone has received over 100,000 hits, with around 10,000 visits by 6,000 individuals. Though the 2001 campaign is officially over,the website remains up, and contains useful tree-identification information, links, games & activities, plus photos and tree poetry: Visit it at Trees Are My Friends.

Attachments

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