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The role of economic and quality of life values in rural business location

Author: Johnson, J.D.; Rasker, R.
Date: 1995
Periodical: Journal of Rural Studies
Abstract: The familiar view of job creation is that business location is largely a function of traditional economic values such as tax structure and cost of doing business. This paper examines the role of other values that may be important to the business location decision. These include the role of a quality environment, scenic beauty, low crime rate, and recreation opportunities. Four general categories of values are examined in this study of business within the boundaries of the Greater Yellowstone Ecosystem. The four categories are: Economic values, Qualitative values, Community values, and Recreation values. Comparisons are made between long-time resident business owners (Old-timers) and relative newcomer business owners (Newcomers). The findings indicate that values that reflect the quality of the living environment are important to the business location decision by rural business owners. Further, those who have lived in the study region for more than five years tended to rate the importance of the quality of life values more highly than did newcomer business owners. These findings imply that policy makers, and those concerned with expansion of the stock of business in a community, will want to consider quality of life values as important to business location behavior and subsequent recruitment of new businesses.


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