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- Info
The appraisal of information material on disaster preparedness
| Author: |
Rohrmann, B. |
| Date: |
1999 |
| Periodical: |
In: Proceedings of Emergency Management Australia, Australian Disaster Conference; [unknown] |
| Abstract: |
Once disaster management requires active involvement of residents, risk information/ communication/education become vital. However, mere distribution of material is not enough - it is crucial that communication efforts are effective. This requires socio-psychological expertise and critical effectiveness evaluation. Within pertinent campaigns, various means are used for enhancing disaster preparedness, including leaflets/brochures, picture series (graphs, slides, posters) and videos; altogether printed material is prevailing.
In a project on disaster preparedness programs, materials used by fire authorities in bushfire information/education were studied, focusing on two research issues: Which are relevant criteria for risk communication? Which factors determine whether residents evaluate information material as useful? Main aspects include: length and complexity of texts; use of color, pictures/graphs/drawings, provision of checklists/agendas. Data were collected via surveys with residents, focus-group discussions, and expert appraisals of materials.
Results available so far indicate: Short one-issue leaflets and broad/comprehensive booklets are useful in different contexts; the use of (color) illustrations is expected, yet they seem more significant for attracting attention than enhancing understanding; 'fill-in-yourself' sections are appreciated but not much utilized.
Future investigations should pay increased attention to newer means, such as videos or CD-ROM's and explore the feasibility and efficiency of improving disaster preparedness via InterNet use. |
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