|
|
- Info
Mass media attitude change: implications of the elaboration likelihood model of persuasion
| Author: |
Petty, R.E.; Priester, J.R. |
| Date: |
1994 |
| Periodical: |
In: Bryant, J.; Zillmann, D., eds. Media effects: advances in theory and research. Hillsdale, NJ: LEA, Publishers |
| Abstract: |
Our goal in this chapter is to present a brief overview of current psychological approaches to mass media influence, and to outline in more detail a general framework that can be used to understand the processes responsible for mass media attitude change. This framework is called the Elaboration Likelihood Model of persuasion (ELM; Petty & Cacioppo, 1981, 1986b). |
|
