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- Info
Management Objectives and Educational Needs of Utah Nonindustrial Private Forest Landowners
| Author: |
Salmon, Olivia |
| Date: |
2006 |
| Periodical: |
Department of Environment and Society at Utah State University, M.S. thesis summary |
| Abstract: |
Providing relevant forestry education and assistance to Utah nonindustrial forest (NIPF) landowners is necessary to encourage the active management of these lands. In order to be accepted and implemented on a wide scale, forestry outreach efforts must take into account the diversity of goals that these NIPF owners have for their land. Audience segmentation techniques are a useful way to identify meaningful subgroups of landowners who desire similar outcomes from their forest property, and who will respond to similar communication strategies. For this study, we categorized Utah NIPF owners according to the benefits of forest land ownership they considered important. Three landowner categories emerged: amenity-focused landowners, multiple-benefit landowners, and passive landowners. After comparing the demographics, forest land characteristics, attitudes towards forest management, and learning preferences of these three landowner categories, we discuss specific approaches for reaching them with forestry information. |
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