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- Info
Fostering sustainable behavior: an introduction to community-based social marketing
| Author: |
McKenzie-Mohr, D.; Smith, W. |
| Date: |
1999 |
| Periodical: |
Gabriola Island, B.C., Canada: New Society Publishers. 162 p. |
| Abstract: |
The movement toward a sustainable future has begun in many places throughout the world. In North America, numerous initiatives to reduce waste, increase energy efficiency, reduce water consumption, and alter transportation patterns are first footholds in the transition to sustainability. This book was written for the people who design these programs. Its purpose is simple: to provide information that can enhance the success of their efforts. |
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