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- Info
Expanding and evaluating motives for environmentally responsible behavior
| Author: |
De Young, Raymond |
| Date: |
2000 |
| Periodical: |
Journal of Social Issues |
| Abstract: |
This article contends that while striving to promote environmentally responsible behavior, we have focused attention too narrowly on just two classes of motives. There is a need to expand the range of motives available to practitioners and to provide a framework within which motives can be evaluated for both their immediate and long-term effectiveness. The article then examines a strategy for promoting environmentally responsible behavior that has significant potential. This strategy is based on a particular form of motivation called intrinsic satisfaction. Nine studies are reviewed that have outlined the structure of intrinsic satisfaction. A key theme discussed is the human inclination for competence. This fundamental human concern is shown to have both a general form and a resource-specific version. |
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