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- Info
Diffusion of innovations.
| Author: |
Rogers, E.M. |
| Date: |
1995 |
| Periodical: |
4 ed. New York: The Free Press. 519 p. |
| Abstract: |
This book is both (1) a revision of the theoretical framework and the research evidence supporting this updated model of diffusion, and (2) a new intellectual venture, in that new concepts and new theoretical viewpoints are introduced. The stream of diffusion scholarship over the past fifty years or so represents both similarities and differences, continuities and discontinuities, and so must my four books, each published a decade or so apart. By no means, however, do I seek only to synthesize the important findings from past research; I also strive herein to criticize this work (including my own), and to layout directions for the future that are different from the past. I titled the present book Diffusion of lnnovations to identify it with the fifty-year sequential tradition of diffusion studies marked by my 1962 book of the same title. |
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