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- Info
Communication skills for conservation professionals
| Author: |
Jacobson, S.K. |
| Date: |
1999 |
| Periodical: |
Washington, D.C.: Island Press. 352 p. |
| Abstract: |
This book is meant to guide the student, scientist, manager, and professional in achieving conservation goals through better communications. Whether in the form of talking to the public or the press, devising a special event, training volunteers, or raising project funds, conservation involves people. An understanding of human interactions and dynamics is critical for effective conservation work. This book provides an introduction to communication processes-marketing and mass media, citizen participation, public information, environmental interpretation, and conservation education activities. Advice and ample examples provide the reader with the skills needed for successful communication. |
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