Research on Business Visitors' Behavior: Trees and Commerce in Athens, Georgia
Technology Transfer Publication
A survey study was done in Athens, Georgia to learn more about how nature in streetscapes affects business district visitors and shoppers. The survey used a research technique called contingent behavior. People who were familiar with the Athens central business district were asked to answer questions about their patronage behavior in three "what if" street conditions. 365 respondents provided interesting feedback about trees and business places.
This Fact Sheet is based on a contingent behavior study conducted in Athens, Georgia to evaluate visitor reactions in a familiar retail setting having established urban forest canopy. The visitors of Athens business district indicated a strong preference for the presence of trees, and specified how the presence of a streetscape canopy influences their shopping activities. See also: Fact Sheet #12.
(Fact Sheet #13)
K.L. Wolf
2003
College of Forest Resources, University of Washington
Seattle, WA
2
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Perceptions/Values/Attitudes
Georgia
Contingent behavior, Downtown, Leaf characteristics, Patronage behavior, CBD
