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Business District Streetscapes, Trees, and Consumer Response

Reference Type
Journal, Research (Article)

"A multistudy research program has investigated how consumers respond to the urban forest in central business districts of cities of various sizes. Trees positively affect judgments of visual quality but, more significantly, may influence other consumer responses and behaviors. Survey respondents from all regions of the United States favored trees in business districts, and this preference was further reflected in positive district perceptions, patronage behavior, and product pricing. An overview of the research is provided, with implications for the economics of local communities." JOF

Authors
K.L. Wolf
Date Published
2005
Journal/Conference
Journal of Forestry
Publisher
Society of American Foresters
Publisher Location
5400 Grosvenor Ln., Bethseda, MD 20814-2198
ISBN/ISSN
0022-1201
Volume/Issue/Number
103//8
Start Page
396
End Page
400
Pages
5
Sub-Topics
Demographics, Economic Development, Marketing, Perceptions/Values/Attitudes, Social and Cultural Impacts
State(s)/Region(s)
National
Keywords
Environmental management, Preference, Retail, Valuation
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