Trees in the Small City Retail Business District: Comparing Resident and Visitor Perceptions
Journal, Research (Article)
"Many small cities and towns are located near resource lands, and their central business districts serve both residents and visitors. Such quasi-rural retail centers face competitive challenges from regional shopping malls, online purchasing, and big box discount retailers. District merchants must strategically enhance their market position to prevent outshopping. Streetscape trees are a physical improvement that can be used to attract and welcome consumers. A national survey evaluated public perceptions, patronage behavior intentions, and product willingness-to-pay in relationship to depictions of trees in retail settings. Results suggest that consumer behavior is positively associated with the urban forest on multiple cognitive and behavioral dimensions. Forest amenities of both wildland and built environments can be used to strengthen local economies." JOF
K.L. Wolf
2005
Journal of Forestry
Society of American Foresters
5400 Grosvenor Ln, Bethesda, MD 20814-2198
0022-1201
103//8
390
395
6
Benefits (general/multiple), Economics/Cost-Benefit Analysis, Investment and Finance, Marketing, Perceptions/Values/Attitudes
National
Public perception, Retail business