Getting the Word Out: Graphic Campaign to Communicate Tree Planting Principles (NA-98-0330)

Garden center display to educate customers about proper tree selection, planting and care.

The graphic display project, "Getting the Word Out," will produce a display that can be used in garden centers to effectively educate customers about proper tree selection, planting and care. Design criteria will be gathered from the industry through a series of focus groups conducted at industry meetings. Focus group research and model testing with garden center owners and managers will ensure their interest, participation and adoption of this new communication tool. A team of graphic artists will design a display to communicate simple planting methods within the constraints required by the industry.

The display will be produced and distributed to a select group of garden centers who agree to provide survey information. The display effectiveness will be analyzed and survey data used to promote display use throughout the industry. Widespread use of this display in garden centers across the country will reinforce the basics concepts and help consumers learn to implement simple, but critical tree selection, planting and care techniques.

Attachments

Click here to download the final grant report.